Snow, Layanan Aplikasi Mirip Snapchat

Facebook dikenal sebagai perusahaan yang cukup pintar dalam melakukan kebijakan akuisisi. Bukti paling gampang, tak lain adalah akuisisi terhadap WhatsApp serta Instagram. Dan kini, mereka kabarnya tertarik untuk mengakuisisi sebuah layanan mirip Snapchat dari Korea Selatan yang bernama Snow. snow Layanan aplikasi Snow ini diketahui merupakan produk yang dibuat oleh Naver, perusahaan yang juga meluncurkan aplikasi Line. Proses akuisisi ini, dilakukan oleh Facebook sebagai langkah untuk menarik perhatian para penggunanya di Asia. Terlebih, Snow memiliki basis pengguna yang cukup menarik. Ditambah lagi, keberadaan layanan ini akan semakin memperkuat posisi Facebook di kawasan Asia. Dan, di waktu yang bersamaan, Facebook bisa memanfaatkan kelemahan Snapchat yang hingga saat ini masih sangat sulit dalam meningkatkan angka penggunaannya di kalangan pengguna internet di Asia. Meski begitu, langkah Facebook untuk mengakuisisi Snow bakal sangat sulit dan terjal. Terlebih, pimpinan Naver percaya kalau mereka bisa menjadikan Snow sebagai aplikasi yang populer dan bisa bersaing secara terbuka dengan Snapchat. Bahkan, Naver yakni, pencapaian itu bisa mereka lakukan meski tanpa baguan dari Facebook. Facebook saat ini memang tengah berupaya untuk terus menggoyang eksistensi Snapchat. Sebelumnya, mereka telah meluncurkan fitur bernama Instagram Stories yang mereka jiplak dari Snapchat. Ada pula fitur gambar yang bakal hilang dalam kurun 24 jam pada aplikasi Facebook. Lagi-lagi, mirip Snapchat kan? (BHK)

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